Website design
and development

Thoughtful design to technical delivery

We design and build quality websites tailored to your needs.

Our clients are wide-ranging and include:

    • B2B businesses, often technical and with long sales pipelines.
    • B2C e-commerce websites selling online via their own store and/or marketplaces.
    • Local service businesses, such as trades, clinics, gyms and educational establishments.
    • Information rich media websites, such as online magazines, training or membership websites.

Cindy's Swim School

A custom WordPress website with dynamic booking forms for recurring member subscriptions.

Cindy's Swim School desktop home
Cindy's Swim School desktop home

SYLK

A customised woocommerce store with shopping incentives and email automations, such as sign up for a free sample.

SYLK desktop home
SYLK mobile home

West & Vine

An SEO friendly local tree surgeons website, with a contact form and WhatsApp messaging button.

West & Vine desktop home
West & Vine mobile home

James Hawkins Music

A bespoke SEO friendly design for a music producer, balancing approachability with credibility and professionalism.

James Hawkins Music Producer homepage
Cindy's Swim School desktop home

Sheer Skin Clinic

A classy WordPress design for a local skin clinic, showcasing services and products offered in store.

Cindy's Swim School desktop home
Cindy's Swim School desktop home

Questas Consulting

A B2B consulting website for business development training, straight talking and tailored for technical people.

Questas desktop home
Questas mobile home

Why your website is so important

Visitors judge your site in the blink of an eye

Visitors to your website can make snap decisions about it in as little as 50 milliseconds - (that’s 0.05 seconds or literally the blink of an eye).

Make sure your website isn't losing you business.

(i) Attention web designers: You have 50 milliseconds to make a good first impression!

They judge on looks and first impressions last

94% of visitors base their first impression of your business purely on the design (ii).

The psychology of first impressions is well known.

The 'halo effect' is a cognitive bias where humans make a judgement based on an initial interaction which then shines across all further interactions. So a professional-looking website implies an overall professionalism in your business.

The 'anchoring effect' is a pervasive bias that leads a person to judge your whole business by an 'anchor point', in this case, your website. So a poorly designed, outdated or unclear website will lead your prospects to perceive your whole business in the same light.

(ii) The Effect of Aesthetics on Web Credibility, Farah Alsudani & Matthew Casey

75% of users judge a company's credibility based on its website design

Research from the Stanford Web Credibility project (iv) shows that 75% of users judged the company’s credibility on its website design.

Stanford University also identifies the 'trust factors' needed to increase your credibility, which we adhere to (v). In addition, we will help you comply to standards such as UK GDPR privacy legislation and cookie compliance.

(iv) How do people evaluate a website's credibility - results from a large study.

(v) Stanford Guidelines for Web Credibility - How can you boost your web site's credibility?

Google says simple and familiar works best

Google's own research found that the websites which appeal most to users are those they can recognise and categorise. 

So go for simple and familiar if you want to appeal to your users’ sense of beauty. 

(iii) Users love simple and familiar designs – Why websites need to make a great first impression.

Why choose gillyfleur?

  • Web design or revamp?

Our designs are always customised for your business needs. Beginning with who is going to use your site, how you serve them, what they will respond to, we then design to those requirements.

  • Responsive design

Our designs are responsive, so they perform on all types of devices, with a focus on accessibility and speed. Your website will be easy to read, and browse on all screen sizes. 

  • SEO Ready

Even if you don't want to invest in a specific search optimisation package. We ensure that your website will have the basics of on-page SEO in place, including a sitemap and page meta data.

  • Personal service

Our clients keep working with us because we don't let them down and we don't charge the earth. You can meet with us in person in the Kingston area, or on Zoom (or whatever system you prefer).

  • 13+ years' experience

Our team has been building websites since 2003 and Gillyfleur has been trading since 2013. Our passion to deliver top-notch websites and marketing campaigns for our clients today is still strong!  

  • The ongoing support you need

Whether you get in touch once a year or once a week, we remain available to offer ongoing care and maintenance and be the person of contact who knows how your system is set up.

13 years of real results.

Our clients stick with us.
Our average client tenure is over 5 years.

Posted on Google Google
Mindful Eating (Emma Randall) profile picture
Mindful Eating (Emma Randall)
29/09/2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Cheryl has supported my website for many years, and her expertise is outstanding. She brings deep technical knowledge and a strong, solutions‑focused approach to every challenge. Even when the work is highly technical, I always feel reassured knowing she’ll find the right way forward. She’s reliable, approachable, and a real expert in her field. I’d recommend her to anyone seeking professional website management or design.
Posted on Google Google
Robyn Harper profile picture
Robyn Harper
24/09/2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Cheryl is a brilliant web designer and marketing agent, she has helped me so much. She is such a wizz, I sat with her as she fixed parts of my website and created some marketing assets and I could hardly keep up watching her work! She made all my systems speak to each other, and look nice! She's technical and creative, which is exactly what I needed. Thank you Cheryl, you're brilliant!
Posted on Google Google
Anna Coe profile picture
Anna Coe
16/09/2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Cheryl's web designing offers more than you'd expect - not only does she create fantastic visuals but she has excellent business knowledge meaning she can advise on how to create successful billing processes etc and to top that she's a great copywriter. It's more than a design service - it's more like a full business support service.
Posted on Google Google
Mark B profile picture
Mark B
05/09/2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Cindy's Swim School have had the privilege of working with Cheryl from Gillyfleur for more than 10 years, and her dedication has been extraordinary. She combines creativity with technical expertise, consistently delivering designs that are both beautiful and highly functional. What really sets Cheryl apart is her reliability and commitment — she always gives her best, no matter how big or small the project. Over the years, she has become more than just a designer; she’s a trusted partner who genuinely cares about our success. If you’re looking for someone talented, professional, and deeply dedicated, we can’t recommend Gillyfleur highly enough.
Posted on Google Google
Laura Houghton profile picture
Laura Houghton
03/09/2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Gillyfleur are fantastic to work with! Cheryl and her team combine deep expertise with a friendly, personal approach that makes the whole process seamless. They deliver real results, with clear SEO strategies and reliable support. I couldn’t recommend them highly enough!
Posted on Google Google
Ian Burrell profile picture
Ian Burrell
25/04/2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been with Cheryl for nine years and she has been a valued partner on my journey, supporting me with web and email hosting tailored to my needs.
Posted on Google Google
Lorraine Emmett profile picture
Lorraine Emmett
20/03/2023
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
EC-PR has worked with Cheryl at Gillyfleur for five years: to design and optimise our website, and to grow our visitor traffic through Search Engine Optimisation. Cheryl delivers a reliably responsive, personal service. She is accessible, accountable and knowledgable, and a great problem solver - if she doesn’t know how, she finds a way. Our traffic from Google has grown from 150 clicks per month to 2500 per month. We have achieved top 5 rankings for very important keywords for our business, and we have a consistently high level of engagement across the website, generating repeat visitors and subscribers. Furthermore, Cheryl has proven she understands our business and our messaging. She is brilliant in turning our vision into web design, and has helped us develop website content that is easy to digest, answers our visitors’ needs and is always on-brand. A pleasure to work with, we’re pleased to recommend her.
Posted on Google Google
Liz Lugt profile picture
Liz Lugt
24/11/2021
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
It has been an absolute pleasure working with Cheryl. She is supportive, professional and very knowledgeable. I am thrilled with the outcome of my new website. Thank you Cheryl!
Posted on Google Google
I profile picture
I
22/11/2019
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Cheryl did a great job of making the daunting task of restructuring my website easy and manageable. Her review brought up some real pain points, and she had some very good ideas on solving those. She was flexible in providing only what I needed, thus keeping costs low, and I am very happy with the result.
Posted on Google Google
Malcolm Rowe KNIGHT profile picture
Malcolm Rowe KNIGHT
20/11/2018
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Gillyfleur have given exceptional assistance throughout my time working with them. They have been very patient with my lack of IT skills and very informative of the processes required to get the best from our web site - thank you!

How to get started

01

Schedule a call

Get in touch to arrange a call. This will help us get to know you, understand your business better and hear what you are looking for. 

02

Share your goals

In our call we'll learn about your challenges and goals. We'll talk inspiration, budget and timelines, and then share our ideas of how to address your needs. 

03

A customised plan

After our meeting, we will prepare a bespoke website plan detailing what we will deliver and how it will meet your goals. 

The five step design & build process

In our initial call we learn about you and your business. We discuss what your website must do in order to grow or change. We may look at any website analytics you have access to. We’ll also review your current site (if you have one), your competitors and your favourite websites for research and inspiration.

It’s often unglamorous, and may take longer than you think, but preparing great content for your website is the secret to success! We'll guide you through copywriting, and planning asset creation, such as photography or video. If you need additional copy-writing support we are also able to help

Working with your content ideas, we create a site map and wireframes to layout your website. This often helps refine what you want to say and where in your customer journey. We create colourways, typeface and imagery ideas, followed by design mockups to show how your website will look.

Once you've approved the design, we build your website using WordPress. This is a flexible and scalable platform perfect for many organisations.

We test your website thoroughly on multiple browsers and devices. Then deploying your website to a live domain is just one step of launch. We’ll also submit your site to Google and Bing for indexing, and make sure your ‘site preview’ looks great when the URL is posted in Facebook, Instagram or LinkedIn. Lastly, we’ll set up scheduled back-ups and install security software, so you have some protection, no matter how you decide to maintain it in the future.

Frequently asked questions

How much does a new website cost?

Every website project is priced individually, depending upon your requirements, e.g. website size, amount of customisation and/or scope of functionality. This applies also to improving existing websites.

We pride ourselves on being a friendly set of ears. We take the time to truly understand your vision and consider the solutions that will help you before we quote. Our aim is to empower you, so that you fully understand the work we will undertake and why.As a guide:

  • Small business websites: £1,500–£3,000
    Establish credibility, branding and provide key business information.
  • Bespoke websites: £3,000–£10,000
    Generate qualified enquiries, sales and support business growth.

For more detail on what’s included, we can talk this through during your discovery call.

If I provide the designs, can you do the development?

Yes. We regularly work from supplied designs and can collaborate with the designer on responsive behaviour, content and interactions. Often we find that we bring in useful ideas around user behaviour that enhances performance.

How long does it take to build a new website?

Once you decide to engage our services, we are usually able to start work within a week or two.

Then it usually takes 6-12 weeks to build a website depending on size and complexity. We are interdependent with you, as you need to be available to input into page content and provide feedback at regular stages of the project.

Can you redesign my existing website?

Yes. We start by reviewing your current site and listen to what you want to do differently. We'll work with your strengths and revise weaker areas, be that design, usability, mobile design etc. We always agree with you what to retain, improve or replace before beginning.

Do you host websites too?

Yes we can do, the choice is yours.

When we host websites we ensure that your website stays updated and secure.

The basic options is critical security updates and the cost of your website software and licences. Cost £160 per year, or £20 per month, if you prefer.

The peace of mind package includes ongoing management, site uptime monitoring, updating your website security regularly, storing regular backups and giving additional support up to 15 minutes per month, which can include website edits, or help with email etc. Cost £45 per month.

For more information please see our service Website Care and Maintenance.

Can you set up custom email addresses?

Yes, absolutely. 

You can choose where to host your email accounts. Some organisations prefer to keep them in one package, others prefer to use Google Workspace or Microsoft 365 for their email. 

We offer a simple email hosting solution as part of your website hosting. It's a great budget option, you can have as many email addresses as you need at no extra cost. This is what we use ourselves.

We also partner with IT Support providers if you prefer to set up MS365 — useful for businesses who want to use Teams, Calendars and Workspaces for their day to day workload.

We can talk about all of this in our Discovery Call to find the right solution for you. 

Can we meet face to face?

Yes! If you are local to Kingston Upon Thames, in London or Surrey, we can meet in person, and if you are not, then we can meet on video call. We find both methods are really helpful, making communication and collaboration just that little bit easier.

Do you provide training so I can take control of the site?

Yes, you can run your own updates, or we can continue to help. It's up to you. We run face-to-face training, and video training, which can be recorded for future reference. The beauty of WordPress is that it’s relatively easy to use, particularly to edit or add new content.

What platform do you use to build websites?

Our first choice is to build on WordPress. It's widely supported, flexible and scalable, and we use our library of selected professional themes and plugins to enable a wide range of functionality. We also support business owners who have sites on other platforms, like Wix or Squarespace.

Will my website be legally compliant and secure?

Yes, we make every effort to ensure that your website will be both secure and legally compliant. We do this in the following ways:

  1. We install CookieYes to manage your UK GDPR compliance. As a minimum this generates a cookie policy and consent bar.
  2. We provide generic terms and conditions and privacy policy that we can amend according to your business procedures and partners.
  3. We ensure that you collect the relevant permissions for future marketing efforts.
  4. With our website hosting and care packages we provide secure hosting, SSL/TLS certificates for encryption, overnight backups, uptime site monitoring, firewall with real-time updates and security scanning. We use Wordfence Premium licences for all our care customers.
  5. Even if you don't opt for a care package, you will still benefit from the free version of security software, firewall, and the best possible login security to protect your website from brute force hacking attempts.

Note: the only way that you can be sure your website will continue to be secure and compliant over the months and years is if you regularly check your website and run software updates and compliance checks, or engage with a partner to do this for you. More on this in our blog: "Why your business website can easily become a security risk."

What support is available after my site is live?

Once your site is live, it's a good idea to plan who is going to be responsible for your website health and security, and any future updates. You can do this in house, or you choose a support package, which means you can contact us for ongoing help. Please see our Website Care & Maintenance packages to see what we offer.

Or, if you simply want ad hoc support for future changes or development, or occasional troubleshooting then we are available to support at an hourly rate. 

What makes Gillyfleur different?

Small agency, big impact!

Our close-knit team provides a reliable, personalised service.

Cheryl Gilliver

Cheryl Gilliver

Design & Marketing, Founder

We are a human first digital agency

We are a small but mighty team! Having trusted relationships with our clients is our number one priority.

We make use of some amazing next-gen tech, leveraging awesome AI tools, but only in a way that doesn't diminish the personal touch, unique human creativity and insight.

Everything we do starts and ends with people (not tech). Working with Gillyfleur means we get invested in your idea and find the right tools, designs and processes to make it a success. And you get a trusted resource committed to achieving results.